Google Image Optimization

Positioning of images: Image Optimization for Google

There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:

Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.

These tips will get you a better position your pictures and therefore have more traffic to your web site.

Optimize Your Graphics for a Fast Loading Site

Heavy images cost you money and traffic.  They cost you money because they require both significant storage space and bandwidth.  Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you’ll have to pay extra.

Then, heavy images cost you traffic: put up a web page that takes more than 10 seconds to load, and your visitors will run away faster than you can say “back button”.    If you happen to be running an e-commerce website, you already know that traffic equals money, so heavy graphics will make you lose both.

Fortunately, there is a solution: you can optimize your images for the web.  Your images should be in either .gif or .jpg formats (.gif works best for logos and navigation buttons, while .jpg works best for photographs.)    The idea is to reduce the size of your graphics so that they take as few bytes as possible while retaining acceptable quality

Another useful tip is to use thumbnails.  Thumbnails are miniature versions of a picture that are hyperlinked to its actual size version.  The thumbnail will load fast, and by clicking on it your visitors will be able to see the actual size version.

Also, it is very important to specify the width and the height of your images in your HTML code.  Since the text of your page usually loads faster, if you don't specify the width and the height of your images the browser will have to reposition the text once the pictures load, consuming more time.  If you take the time to specify the width and heigth of your images, the browser will lay out the text where it should go from the beginning, even before it loads the images, saving time.

Use all these techniques and you will have a faster loading website, while you will save more of your storage space and data transfer allowance for that 

Simple SEO process

The Google optimization process is not fully structured, but could result in the following steps:

1) Analysis of competition.

A competitive analysis will help us to know what strategies they are using those "fight" with our company to win the segment. Through this research we know your keywords, its strengths and weaknesses. This does not mean it will copy all of its attributes, but watching you learn. Learn about our competitors will be very useful to know where we can fight and how we improve.

2) Survey of Keywords.

Through a detailed study we know the keywords in place and largely used by the public they will target your company. Match in the keywords is an essential step for the success of their "virtual branch", since they will transport visitors from search engines or search engines to your website.

3) Development of a database for the site.

We must improve the site's pages, and if we start from scratch, create them. This step will optimize both the HTML coding (headings, metatags, etc..) And "site architecture" (internal structure of links to Web pages that compose your site) as the graphical interface of the website (content and design). Recall that a website that has a great design but not provide content that visitors need, is a sterile site.

4) Incorporation of keywords.

Once you choose the most effective keywords, we put on our website. These should appear on the most important pages (Home Page and Services page) and the right balance. An excessive repetition of the same would result in some Search Engines erase the site from their lists.

5) Review and building links.

Acquiring and quality related links pointing to your website generates 95% of success in trying to get high rankings in Search Engines. While increasing the Network Status for search engines is also important to have lots of links pointing to your pages, we see that the really important matter is the quality and degree of relationship of the same with your site.

DIRECTORY SUBMISSION

Search Engine is powered by humans. Human editors compile all the listings that directories have. Web directory is listed with is important is important is because many people see these listings. Also, if you have listed with them, crawler-based search engines and so are likely to find your site and add it to your listing for free.

PREPARATION

Before submitting to any directory you want to prepare your site for this. This means that you prepare a 25 word or less description of your entire web site is written. Two or three key positions that report that you wish to use must be found.

Keyword research to help consider what your site instead of thinking on these terms may be best to set keyword phrases. A list of resources for the people search page that you would allow such research.

It is important that you write do not describe use marketing language. So, such Athletic shoes "as" and walking shoes "if you sold shoes and wanted it was for words," You are a "write only the facts described in this way" can: Buy Athletic shoes, running shoes are hiking boots and other shoes than our cross country trail finder try. You describe this as one who is full of marketing, publicity and do not want to dislike the Editor: The world's largest brand largest online shoe store with best prices!

Open Submission

Key words

Formula of keyword density in SEO

An integral part of any campaign for search engine optimization (SEO) is the research and choose keywords for your website. This is basically the words or terms that you are trying to defend in the search engine. Do you sell PEZ dispensers? Then you may want to use "fish", the "providers", "candy flavored" or the most popular items, such as "Star Wars PEZ. Once you do choose these keywords, you need to enter keywords in the content and tags of your website is considered relevant for search engines when ranking your site. This includes the copy on your website, and all page titles, heading tags and links. It is not an easy process, but necessary for SEO.

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.

There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

   1. Count how many words you have on your page.

   2. Count how many times you have used your keyword

   3. Apply this formula

      Keyword density = ([key word count]) * 100 / (total word count]

For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

    * - Total Word Count: 500

    * - Applications of FISH keyword: 12

      Density of "fish" = (12 * 100) / 500

      The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.

Volacci is the main company of Drupal SEO and very passionate about their online success. By the end of your contract you will have at least much additional business from your website as you spend on our services ... or work for free until you do.

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Google Image Optimization

Positioning of images: Image Optimization for Google

There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:

Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Use Google Image Labeler http://images.google.com/imagelabeler/ this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.

These tips will get you a better position your pictures and therefore have more traffic to your web site.

Optimize Your Graphics for a Fast Loading Site

Heavy images cost you money and traffic.  They cost you money because they require both significant storage space and bandwidth.  Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you’ll have to pay extra.

Then, heavy images cost you traffic: put up a web page that takes more than 10 seconds to load, and your visitors will run away faster than you can say “back button”.    If you happen to be running an e-commerce website, you already know that traffic equals money, so heavy graphics will make you lose both.

Fortunately, there is a solution: you can optimize your images for the web.  Your images should be in either .gif or .jpg formats (.gif works best for logos and navigation buttons, while .jpg works best for photographs.)    The idea is to reduce the size of your graphics so that they take as few bytes as possible while retaining acceptable quality

Another useful tip is to use thumbnails.  Thumbnails are miniature versions of a picture that are hyperlinked to its actual size version.  The thumbnail will load fast, and by clicking on it your visitors will be able to see the actual size version.

Also, it is very important to specify the width and the height of your images in your HTML code.  Since the text of your page usually loads faster, if you don't specify the width and the height of your images the browser will have to reposition the text once the pictures load, consuming more time.  If you take the time to specify the width and heigth of your images, the browser will lay out the text where it should go from the beginning, even before it loads the images, saving time.

Use all these techniques and you will have a faster loading website, while you will save more of your storage space and data transfer allowance for that 

What is google webmaster

The Google Webmaster Tools are a set of utilities that owners have a website or blog to verify certain aspects related to Google.

First of all, to use our blog we must verify, By putting code or uploading a file to our server. Once verified you can access the control panel of your domain.

There you will find 4 different types of utilities: Information site, your Web site, Diagnostics and Labs, Let's dissect:

Site Information

First, we can handle Sitemaps, Some files. Xml that tell Google all the pages to include and other data such as the crawl.

If we use WordPress as a plugin must install Google XML Sitemaps, Have generated the sitemap and included in this control panel. Typically the address is www.nuestrodominio.com / sitemap.xml, so we will include it and Google will review.

In Crawler Access has passed we will see when the Google robot through our website and see if you read that correctly our robots.txt file, a text file which indicate which pages should not be indexed. Also in this section can delete a specific URL.

Site Links is a section where you can check if Google has generated links site (Sitelinks) on our website, which will check for the name of our blog to Google, Sure that you have ever seen.

There is no magic formula to obtain links from sites, but it seems to help have many links to specific parts of our blog (including links generated site) and as always a good design, accessible to the robot of Google.

If at any time we change our blog site it can indicate to Google Change Address, Using 301 redirects and taking great touch, although grateful to have such tools.

Finally, Settings we can handle minor parameters such as geographic targeting (Where do visitors come mostly?), The preferred domain (With WWW or without WWW?) Or the frequency of tracking.

Its web site

If in the previous section we set up many things, especially in this section we see how they come to our blog via Google. Parts:

Popular search queries will indicate in which search results appear our site and clicks on the results they have done. Can serve to optimize to a greater or lesser extent our site to specific keywords.

What is Google Analytics?

What is Google Analytics?

The web analytics solution for companies charge, and smarter and easier to use

Google Analytics is a web analytics solution for companies that provides valuable information on web site traffic and marketing plan's effectiveness. Now, thanks to some powerful features, flexible and easy to use, you can view and analyze traffic from a completely different perspective. Google Analytics will help you design more targeted ads to improve your marketing efforts and create websites that generate more conversions.

Google offers online analytical training. For more information visit Google Analytics Training

Google Analytics is "the science of analysis." Google Analytics provides the means to analyze web site data. However, somewhere along the line, some users and research providers appear to have focused more on data and less on analysis. In recent months Google has relaunched three powerful tools of analysis: intelligence, in-page Order of Google Analytics and weighted.

The three tools to aid data analysis reports provide deeper than mere percentages, which often hide important information, for what these new updates to Google Analytics makes point to receive the same. The key information that allows these tools allow people to know how they interact with your website and how to use this information to improve your website in increasing conversions.

Let's look at three tools in a little more detail.

1. Intelligence Analysis

In the New York ad tech, Google announced its major contributors, a very useful update to the intelligence reports.

Intelligence Analytics can provide automatic alerts when there are significant changes in data patterns indicative of their site during periods daily, weekly and monthly.

Google has launched some new features in the intelligence reports to be useful: Top contributors for personalized alerts and SMS alerts and email. When you set a custom alert to capture significant changes in an account, you can now see a breakdown of the individual segments are the most likely instigators of the changes in traffic. For example, in the following screenshot we can see that the June 4 GoogleStore visits rose to 510%. This alert is triggered because we set a custom alert for "visits increased by 10%."

2. In-page analysis

To make statistical information with web pages, including information about where visitors to the page you click, in-page of Google Analytics makes it much easier to gain knowledge in the design of your website usability.

3. Weighted Order

This is a great step forward for Google Analytics, and that show what are the web site data that need to be weighed. For example, a site with 10,000 visits and a high value is more important for you to a page that has had ten hits, but has the lowest percentage of dropouts in general (low bounce rates are good). If you lower the bounce rate by 1% with 10,000 page views, you will experience a difference in your site. If you focus on fixing the page to ten visits, he has been a long time for very little reward.

The weighted Order appears when you click on "Bounce in most reports. When you enable weighted Order applies an algorithm that takes into account the number of visits to each page, so that at the forefront of the articles with the most visits and higher dropout rates